Manifesto
SEO is not a magic formula. It's technology plus content.
Most SEO agencies deliver recommendations and pass the implementation on to "the tech people". We are the tech people: commission SEO with us and you get Core Web Vitals, clean markup, structured data and content architecture from the same hands that develop the website. That's why our results last longer than bolt-on consulting.
"An SEO report without implementation is a PDF. We deliver both, and keep measuring afterwards rather than waving goodbye."
Services
What we deliver.
Ten building blocks, individually or combined, from the first audit to ongoing monitoring.
Technical SEO
Crawlability, indexing, clean URL structures, canonicals, redirect chains, sitemaps: the foundation every ranking stands on. As developers, we fix the causes directly in the code rather than recommending workarounds.
PageSpeed & Core Web Vitals
Measurably improving LCP, INP and CLS: image and asset optimisation, caching strategies, eliminating render blocking. With our own tool SiteSentry, we then keep watching the values permanently, at no charge.
AI search (GEO & LLMO)
Visibility in ChatGPT, Perplexity and Google AI Overviews: structured data, quotable content, llms.txt and a content architecture that generative search systems draw on as a source.
SEO audit & analysis
A technical and content audit with a prioritised action list: what delivers most, what's done quickly, what needs lead time. A working basis you can start on right away.
On-page & content
Metadata, heading hierarchies, internal linking, content structures and keyword mapping, built cleanly page by page rather than flooded with filler copy.
Off-page & link building
Backlink analysis, linkable content and hand-picked link building from sources that actually fit your topic. Quality, not bought link packages that put rankings at risk.
Local SEO
Google Business Profile, consistent company data, a review strategy and regional landing pages, so you get found where your customers are searching.
Google Ads (SEA)
Search campaigns with clean conversion tracking, plus landing pages from the same team that lower the click price through the quality score.
Structured data
Schema.org markup for rich results: FAQ, breadcrumbs, organisation, products, reviews. Marked up so machines can read it, for Google and AI systems alike.
Monitoring & reporting
Search Console, ranking monitoring and continuous PageSpeed monitoring with SiteSentry. We spot anomalies before they cost rankings, not once the quarterly report lands.
Process
How an SEO project runs with us.
Five steps from the first audit to ongoing care. Clear priorities, clear estimates, transparent communication.
Step 01
Audit & status analysis
A technical audit, a content analysis, a competitor comparison and a Core Web Vitals measurement. At the end you know where your website stands and where the biggest levers lie.
Step 02
Strategy & prioritisation
The audit yields a prioritised action list: quick wins first, structural topics planned. You receive a written effort estimate before anything is invoiced.
Step 03
Technical implementation
PageSpeed optimisation, indexing fixes, structured data, redirects, markup: we implement directly in the code, with no friction between consulting and development.
Step 04
Content & on-page
Keyword mapping, metadata, internal linking and content structures, aligned to classic search and to the AI systems that should cite your content.
Step 05
Monitoring & iteration
Rankings, Search Console and PageSpeed are monitored continuously, the latter automated through SiteSentry. What degrades stands out immediately; what works, we expand.
Projects
Projects from our house.
A selection of web projects where visibility, performance and a clean technical foundation were part of the brief.
Clients
Who we work with.
Clients from industry, education and social services, from associations and regional initiatives.
What clients say about us
„After two disappointing agency experiences I found aceArt — and now I couldn't be happier.

Matthias Raisch
Managing Director, srs fintech UG
„Always uncomplicated collaboration, quick turnaround and great results!

Sabrina Dürr
Owner, essbar – das genusscoaching
„Fast, hassle-free delivery and collaboration at eye level — exactly what you want from a web agency!

Andreas Knauß
Owner, Weingut Knauß winery
„The professional support and effortless collaboration at aceArt are definitely Champions League level!

Kai Hörsting
Founder & CEO, TEAMWALLET
„Our requests were taken up and implemented quickly and smoothly — a real pleasure.

Steffen Witz
Owner, Goka Coffee
Your contact
Talk directly to the managing director.
Tools & stack
What we measure and optimise with.
Established industry tools plus one of our own: with SiteSentry we built ourselves the continuous PageSpeed monitoring we missed on the market. Free to use, even without commissioning us.
Google Search Console
Google Analytics 4
Xovi ranking monitoring
Lighthouse & PageSpeed Insights
SiteSentry PageSpeed monitoring
Core Web Vitals (LCP · INP · CLS)
Schema.org & structured data
llms.txt & AI visibility
WebPageTest
FAQ
What we're often asked.
What does SEO cost at aceArt?
There's no honest flat rate. Effort and investment depend on your website's current state, the competition around your keywords and the desired scope. In the free initial consultation we review your project and give a written effort estimate before anything is invoiced.
How long until SEO measures take effect?
Technical measures such as PageSpeed fixes, indexing errors or structured data often take effect within a few weeks. Content strategies around keywords typically need several months, depending on competition and your website's starting position. What you can realistically expect, we discuss up front.
Why SEO with a developer agency instead of a marketing agency?
Because half of all SEO measures are technical measures. Core Web Vitals, crawlability, redirects, structured data and markup end up at a marketing agency as a recommendation list for "the tech people". With us they're implemented directly, by the same team that develops the website. No handover loss, no excuses.
What are Core Web Vitals and why do they matter?
Core Web Vitals are Google's metrics for user experience: load time (LCP), responsiveness (INP) and visual stability (CLS). They feed into the ranking and help decide whether visitors stay or bounce. We measure, optimise and monitor them permanently.
To the PageSpeed optimisation pageHow do I become visible in ChatGPT and Google AI Overviews?
AI search systems cite sources they can capture technically cleanly and consider trustworthy in content: structured data, a clear content architecture, quotable answers to concrete questions and signals like llms.txt. That's what we work on, under the heading GEO (generative engine optimisation).
To the AI search optimisation pageWhat does an SEO audit with you include?
A technical audit (crawling, indexing, PageSpeed, markup), a content analysis (keywords, content structures, internal linking, backlink profile) and a competitor comparison. The result is a prioritised action list with a realistic effort assessment.
To the SEO audit pageOn-page, off-page, content — which of these do you actually do?
Both. On-page means: everything on your website itself, from metadata and internal linking to the content structure. Off-page means: your link profile and your mentions across the rest of the web, so backlink analysis, linkable content and hand-picked link building. The only thing we don't do is bought link packages; they do more harm than good.
To the on-page optimisation page
To the off-page optimisation pageIs local SEO worthwhile for my company?
If your customers search regionally (a trade business, a law firm, a restaurant, or indeed an agency "nearby"), then yes. Google Business Profile, consistent company data and reviews often decide more here than classic website optimisation.
To the local SEO pageHow do you monitor PageSpeed permanently?
With SiteSentry, our own free tool for continuous PageSpeed monitoring. It measures your pages regularly and makes regressions visible before they cost rankings: say, when a plugin update or a new script worsens the load time. One-off optimisation without monitoring is a snapshot, not a strategy.
To the PageSpeed monitoring page
Use SiteSentry for freeDo you also do CMS-specific SEO for WordPress or TYPO3?
We've run both systems in production for over ten years and know their SEO quirks in detail: plugin choice and Core Web Vitals for WordPress, hreflang and multi-site configuration for TYPO3.
To the WordPress SEO page
To the TYPO3 SEO pageDo you also run Google Ads (SEA)?
Yes. Google Ads complements SEO where things must move fast or where organically there's nothing to gain in the short term. Our advantage over pure ads agencies: we build the landing pages ourselves, fast-loading and matched to the ad, which directly lowers the click price through the quality score.
To the Google Ads (SEA) pageDive deeper
Specialist topics around SEO.
Eight focus pages on specific SEO topics, each with the concrete approach.
01 · PageSpeed
PageSpeed & Core Web Vitals
Measurably improving LCP, INP and CLS, plus free permanent monitoring with our own tool SiteSentry.
To the PageSpeed page
02 · AI search
AI search optimisation (GEO)
Becoming visible in ChatGPT, Perplexity and Google AI Overviews. GEO, LLMO and AEO explained and implemented.
To the AI search page
03 · Audit
SEO audit & analysis
A technical and content audit with a prioritised action list: actionable rather than binder-thick.
To the audit page
04 · On-page
On-page optimisation
Metadata, content structures, internal linking and structured data, built cleanly page by page.
To the on-page page
05 · Local SEO
Local SEO
Google Business Profile, reviews and regional visibility. Being found where your customers search.
To the local SEO page
06 · Off-page
Off-page & link building
Backlink analysis and clean link building through linkable content, without bought link packages that endanger rankings.
To the off-page page
07 · Google Ads
Google Ads (SEA)
Search campaigns with conversion tracking, including landing pages that lower the click price rather than burning budget.
To the Google Ads page
08 · Monitoring
PageSpeed monitoring
PageSpeed and Core Web Vitals watched automatically rather than checked by hand, with our free tool SiteSentry.
To the monitoring page