SEO Audit & Analysis
Before anyone optimises, it must be clear where the website stands. Our SEO audit delivers exactly that — an honest inventory with a prioritised action list, produced by people who can also fix the problems they find themselves.
What an SEO audit with us covers
A good audit looks at three levels, and all three belong together:
The technical audit
- Crawling and indexing: does Google find all the important pages, and only the important ones? A check of robots.txt, sitemaps, canonicals and noindex traps
- PageSpeed and Core Web Vitals: measurement of LCP, INP and CLS with concrete root-cause analysis instead of mere score recitation
- URL structures and redirects: redirect chains, broken links, duplicate content sources such as parameter URLs
- Markup and structured data: semantic HTML, Schema.org annotations, metadata completeness
- Mobile presentation: mobile usability as what it is — Google's primary evaluation basis
The content analysis
- Keyword coverage: which search terms do you already rank for, where do unclaimed opportunities lie, and which pages compete against each other internally?
- Content structures: heading hierarchies, search intent per page, thin or outdated content
- Internal linking: do the important pages receive enough internal links, or do they silt up in the depths of the website?
- The backlink profile: who links to you, which links are missing compared to the competition, and are toxic legacies hiding in the profile?
The competitor comparison
Rankings emerge in comparison: we look at who stands ahead of you for your most important terms, what those pages do better, and where their weaknesses lie that you can exploit in a targeted way.
The result — a plan, not a stack of paper
Many SEO audits end up as an 80-page PDF nobody opens again after the first meeting. With us you instead get a prioritised action list, sorted by impact and effort. That way you can decide for yourself what you commission, what your team takes on and what can wait for now.
The difference from pure consulting audits: we can also fix every problem area we find ourselves, from the redirect concept via Core Web Vitals fixes to the content structure. You decide whether you want just the analysis or analysis plus implementation from a single source.
Audit vs. website analysis: which fits you?
Alongside the SEO audit we also offer a general website audit that looks more broadly — usability, design, technology and conversion. The SEO audit is the specialised variant with full focus on visibility: if your core question is "Why do too few people find us via Google?", you're in the right place here. If you generally want to know where your website stands, the website audit is the better entry point. In case of doubt, we clarify that in the initial consultation — free of charge.
Related topics
PageSpeed & Core Web Vitals
The most common audit finding in practice, and with SiteSentry we monitor the values permanently afterwards. More on PageSpeed optimisation.
On-page optimisation
The content-related audit findings become a concrete on-page roadmap. More on on-page optimisation.
Ready for your SEO project?
Tell us about your project. We'll get back to you promptly with an honest assessment.