Search engine optimisation

More visibility, more qualified traffic, a technically clean foundation: we combine search engine optimisation with page speed and Core Web Vitals optimisation, strategically planned and technically well executed.

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More visibility, more qualified traffic

SEO bundles all the strategies that move your website up in the organic (unpaid) search results: better content, well-maintained meta tags, a fast technical base and a structure that search engines and users understand alike.

We don't treat SEO as an isolated discipline but as part of a good website. That is exactly why our SEO measures are so tightly interlocked with performance, architecture and content strategy, and why the results last longer than purely advisory engagements.

You don't just get recommendations. If you want, we also do the implementation: technical SEO, page speed, Core Web Vitals, clean markup, internal linking and content optimisation, all in one place.

Want to go deeper? On our SEO agency page we show in detail how we work, with dedicated pages on PageSpeed optimisation, AI search, audits, on-page and local SEO.

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aceArt team

Why does SEO matter?

Three reasons why sustainable search engine optimisation is worth it for any serious online business.

Visibility & findability

A higher ranking in the SERPs (search engine result pages) means your website gets seen more often. Since internet users find information almost exclusively through search engines and rarely look past the first results pages, landing as high as possible is essential.

Qualified traffic

Better visibility brings more organic visitors, and through targeted keyword optimisation, those are exactly the people your content or services are right for. More traffic that converts, not more traffic for its own sake.

Competitive advantage

Your website is often the first contact between you and your customers. If you're easier to find than your competition, you have a much better chance of winning potential customers before they even see a competitor.

How we approach SEO

Four steps from the first audit to ongoing reporting, structured and with clear handovers.

01

Analysis & audit

We examine your website for technical SEO, page speed, Core Web Vitals, on-page factors and the competitive landscape. You get a clear report with prioritised levers.

02

Strategy & concept

Based on the audit we develop an SEO strategy: keyword clusters, content architecture, a technical roadmap and realistic expectations about effort and impact.

03

Implementation

If you want, we handle the implementation, from technical fixes through content optimisation to structured data. Or we guide your team and deliver concrete tickets rather than general recommendations.

04

Monitoring & reporting

We continuously monitor rankings, traffic and technical signals and deliver clear reports: no wall of numbers, just plain statements about what is working and what comes next.

What our SEO work covers

Six building blocks that we use individually or in combination, depending on the project. We'll work out which ones fit you in the initial consultation.

Keyword analysis

We identify the relevant keywords your target audience actually searches for, and integrate them strategically into your content, so search engines understand what your page is the right answer for.

On-page optimisation

We optimise website structure, meta tags, headings, URL structures and content for the best possible visibility in search engines, and for users who then find exactly what they're looking for.

Technical SEO

Crawlability, XML sitemaps, structured data, mobile optimisation, clean HTML and fast server responses. We bring your site's technical base up to what modern search engines expect.

Content strategy

We develop a content strategy around your audience first and search engines second: relevant topics, clean internal linking and a structure that can handle growth.

Monitoring & reporting

We continuously monitor your website's SEO performance and deliver readable reports. You get more than rankings: an honest assessment of what works and what doesn't.

Core Web Vitals

We check and optimise your website against the metrics Google introduced for user experience: CLS, INP and LCP, both as a ranking factor and as a lever for better conversions.

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Powerful SEO technologies

We rely on established industry tools to reliably measure rankings, traffic and the technical health of your website, and to prioritise measures based on hard data.

Xovi

A suite for ranking monitoring, keyword tracking, competitor analysis and on-page audits. We mainly use Xovi to make your visibility against relevant competitors transparent.

Google Analytics

The industry standard for user behaviour, traffic sources, conversion tracking and funnel analysis — the data basis against which we measure the success of SEO measures.

Google Search Console

The direct interface to Google's index: search queries, click data, indexing status, Core Web Vitals reports and technical warning signs. We use Search Console as an early-warning system for problems before they cost rankings.

FAQ

How long until SEO measures show results?
SEO is not a sprint; visible ranking effects usually take several weeks to months. How fast depends on the competition in your industry, your website’s current position and the scope of the measures. Immediate technical fixes (page speed, Core Web Vitals, indexing errors) usually take effect much faster than content strategies around keywords and content.
What does your SEO consulting cost?
There is no flat answer. Effort and investment depend heavily on your website’s current state, the competition for your keywords and the desired scope. In a free initial consultation we review your project and agree on the scope. You receive a written effort estimate before anything is invoiced, and you only pay for what we defined together.
Do we have to rebuild our existing website completely for SEO?
Usually not. A thorough audit shows which levers can be pulled without one: often technical SEO, metadata, content optimisation and Core Web Vitals fixes. Only when the architecture, CMS or theme actively blocks progress do we talk about a relaunch. Either way, both come from the same team here.
Which tools do you use for SEO?
We combine established industry tools: Xovi for ranking monitoring and competitor analysis, Google Analytics for user behaviour, Google Search Console for indexing, search queries and technical warning signs. Where needed, we add specialised tools for page speed audits, structured data or backlink analysis.
Why is aceArt the right partner for SEO?
Over ten years of web development and programming in one team means we know both the technical side of a website and the SEO side. SEO here isn’t bolted onto a finished site as an add-on; it gets designed together with the architecture. That makes the difference on topics like Core Web Vitals, clean URL structures, internal linking and a content architecture that search engines and users understand alike.
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