3D product configurators
Your customers assemble their product in real time in the browser, colour, material and features included. That reduces sales queries and builds trust before the purchase.
Interactive 3D websites with WebGL
With WebGL we bring your website to life with animated 3D graphics, browser-based and without any plugin or app. Whether a 3D product configurator, a virtual showroom or an interactive brand experience: we build your custom WebGL website in close collaboration with you.
What is WebGL?
WebGL is a JavaScript API for hardware-accelerated 3D and 2D graphics right in the browser. It uses your device's GPU for real-time rendering and is based on the OpenGL ES standard. No plugin, no download, no extra app.
For most projects we rely on Three.js, the most widely used WebGL framework: it makes scenes, camera moves, lighting and animations manageable with far less code and integrates cleanly into existing websites.
Live demo: real WebGL, not a video
Drag the card with your mouse or finger to rotate it; it keeps spinning on its own afterwards. This is a real Three.js scene running in your browser right now.
Your browser or device doesn't support WebGL; normally an interactive 3D card would run here. This is exactly why we plan a fallback into every WebGL project.
Drag to rotate · keeps spinning automatically
Use cases for 3D websites
WebGL earns its keep wherever products, spaces or ideas are explained better in motion and from every angle than in a static photo.
Virtual showrooms
Present your product range around the clock and worldwide, without a physical showroom. Especially attractive for manufacturers with international audiences.
Interactive brand experiences
Portfolio and experience websites with 3D camera moves and animations stick in the memory, and visibly set you apart from competitors with static pages.
What makes a good 3D website
Impressive graphics alone aren't enough. A good WebGL website stays fast, findable and usable for everyone.
Performance & load times
Low-poly-optimised models, compressed glTF assets and lazy loading of the 3D scene keep your page fast despite elaborate graphics.
SEO despite canvas rendering
WebGL renders on a canvas element that search engines can't see. We make sure texts, meta data and structured data remain clean, crawlable HTML, so your 3D page still ranks.
Accessibility & fallback
For older devices and browsers without sufficient GPU power we plan a 2D fallback so nobody is excluded.
Services tailored to you
Every business has individual needs and goals. We tailor our work to our clients' objectives, whether a new 3D product configurator, a virtual showroom, or integrating a WebGL experience into an existing site. We take the journey together, step by step.
Benefits of working with aceArt
Hands-on experience & technical expertise since 2013
Over ten years of hands-on experience in custom web and frontend development, complemented by solid know-how in WebGL and Three.js. We know the strengths and pitfalls of 3D-based web projects and choose the technology that fits your project, not the one that looks most spectacular.
Availability & transparency via ticket and chat tool
Tasks, progress and documentation run through one central ticket and chat tool. You can always see who is working on what, which decisions were made and where the project stands. No black-box agency, no hidden effort.
Everything from one source through a broad network
3D modelling, design, hosting, SEO, content: through our partner network we cover every discipline a WebGL project needs. You have one dedicated contact at aceArt; we coordinate the specialists behind the scenes.
A partnership on equal terms
We work in agile sprints with short feedback loops and regular reviews. You are involved throughout the whole project, can shift priorities, and see working intermediate versions within the first weeks.
FAQ
What is WebGL?
WebGL (Web Graphics Library) is a JavaScript API for hardware-accelerated 2D and 3D graphics right in the browser. It uses your device’s GPU for real-time rendering and is based on the OpenGL ES standard; no plugin or extra installation required. WebGL runs in every modern browser today, on desktop, tablet and smartphone alike.
What is the difference between WebGL and Three.js?
WebGL is the low-level interface to the graphics card: powerful, but laborious to program directly. Three.js is the most widely used JavaScript framework on top of WebGL, making scenes, cameras, lighting, materials and animations manageable with far less code. We use Three.js for most projects to save development time and keep the application maintainable.
Which use cases suit a 3D website?
3D product configurators, virtual showrooms and interactive portfolio or brand experiences have proven especially valuable. Industries like furniture, doors and windows, flooring or sports equipment benefit particularly, because variants, materials and colours can be visualised in real time, which builds trust and reduces sales queries.
Does WebGL work on all devices and browsers?
WebGL has been supported by all major browsers (Chrome, Firefox, Safari, Edge) and most devices for several years. For older devices or browsers without sufficient GPU power we plan a 2D fallback so nobody is excluded.
Is a WebGL website SEO-friendly?
Yes. WebGL renders on a canvas element that is invisible to search engines, but with us, titles, texts, meta data and structured data remain normal, crawlable HTML. You combine an impressive 3D experience with a page that still ranks.
What does a 3D website with WebGL cost?
That depends heavily on scope: the number and complexity of 3D models, desired interactivity, integration into existing systems and configuration logic. In a consultation we create a solid effort estimate together with you before you have to commit.