WordPress SEO

Technically, WordPress brings a solid basis for search engine optimisation, but that alone is no guarantee of good rankings. We make sure that basis is genuinely exploited, instead of relying on a standard plugin and its default settings.

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WordPress SEO is more than installing a plugin

An SEO plugin is no substitute for a strategy. Keyword analysis, content structure and technical SEO work essentially the same with WordPress as with any other system — how we approach that methodically is described on our general SEO service page. This page is about what comes on top specifically with WordPress.

Plugin choice and technical foundation

Yoast SEO, Rank Math or a lean custom solution — the choice of SEO plugin decides how much control you have over title tags, meta descriptions, structured data and XML sitemaps. Yoast SEO scores with its established, beginner-friendly handling; Rank Math brings more features already in the free version. We choose the plugin to fit your project instead of reflexively reaching for the market leader, and configure it cleanly rather than with defaults.

Typical technical traps with WordPress

Thin, automatically generated archive content on tag and category pages
Duplicate content through pagination and multiple URLs for the same content
Missing or wrongly set canonical tags after theme or plugin switches
Orphaned attachment pages for individually uploaded images
A messy permalink structure that doesn't reflect keywords in the URL

Core Web Vitals — the Achilles heel of many WordPress sites

A growing plugin and page-builder stack is one of the most common reasons WordPress sites score poorly on the Core Web Vitals — every additional plugin brings its own CSS and JavaScript that wants to be loaded. We slim down the plugin stack, optimise images and caching, and make sure load time doesn't become a ranking disadvantage.

The three Core Web Vitals metrics

Largest Contentful Paint (LCP): how fast the largest visible content loads, usually a hero image or a large heading
Interaction to Next Paint (INP): how fast your site reacts to clicks and inputs
Cumulative Layout Shift (CLS): how stable the layout stays while loading, instead of shifting content around during load

What we concretely tackle here

Reduction to genuinely needed plugins instead of feature sprawl
Image optimisation and modern format handling (WebP, correct sizes)
Server and browser caching, tuned to your hosting
Avoiding render blocking from unnecessary theme and plugin CSS/JS

Monitoring via Google Search Console

Google Search Console shows you in black and white how your WordPress site scores on the Core Web Vitals and which URLs need action. We set up Search Console for you, evaluate it regularly and so keep an eye on whether new content or plugin updates are hurting performance or visibility — instead of only noticing once the rankings have already dropped.

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